STRATA CREATIVE GROUP LLC BUSINESS PLAN

Business Plan – Investor Version (Confidential)

1. Executive Summary

STRATA Creative Group LLC is a binational creative manufacturing company based in San Diego, CA, specializing in apparel design, production, fulfillment, proprietary consumables, influencer brand development, tourism retail, and e-commerce operations across major platforms including Amazon, Shopify, TikTok Shop, Facebook and Instagram.

Over the last 18–24 months, STRATA has built an infrastructure that typically takes companies years and significantly more capital to assemble:

  • Full in-house production capabilities (DTF, DTG, embroidery, laser, plasma, CNC)
  • 700+ original designs (IP)
  • Authorized proprietary plastisol ink line
  • Trademark-protected brand KE CHINGÓN (USPTO)
  • B2B custom apparel division
  • R&D and sampling lab
  • Resort & tourism retail program
  • Influencer brand creation and fulfillment engine
  • Multi-platform e-commerce ecosystem
  • Mexico-based creative and digital support team

STRATA is now positioned to scale globally through multiple high-margin, diversified commercial verticals.

2. Vision

Convert STRATA into the respected global hub for design, manufacturing and fulfillment, operating simultaneously in the USA and Mexico with the capacity to supply B2B, e-commerce, influencers, tourism retail, and specialty markets.

3. Leadership

Francisco Kelly – CEO Operations, Infrastructure & Expansion

A multidisciplinary operator with experience across the textile industry, entertainment business, restaurant operations, and owner of a construction company specializing in commercial build-outs and development. Brings operational structure, logistical expertise, and expansion capabilities to STRATA’s physical and commercial footprint.

Together, they form a strong creative–industrial leadership team capable of executing at global standards.

Santiago Cohen – COO & Head of Creative Manufacturing

Over 30 years of proven experience in screen printing, color separation, apparel design, and high-volume production management across the U.S. and Mexico. Throughout his career, Santiago has overseen and contributed to the production of 1,000,000,000+ printed garments, a benchmark achieved through decades of directing large-scale operations in both countries.

He has created 3000+ original designs and served global and national brands including Walmart, Target, Warner Bros., Nike, Gap, Old Navy, Disney Consumer Products and multiple high-volume apparel manufacturers. A specialist in workflow engineering, automation, technical art, and scalable production systems, Santiago brings world-class expertise to STRATA’s creative manufacturing engine. 

4. Strategic Positioning

STRATA Creative Group operates as a fully integrated creative manufacturing engine, offering world-class design, industrial production, digital fulfillment, proprietary consumables, R&D capabilities, influencer brand development, resort and tourism retail programs, third-party marketplace operations, professional training, and complete binational support infrastructure. By combining original IP, advanced production technology, a multidisciplinary leadership team, and a scalable workflow built across the U.S. and Mexico, STRATA provides a turnkey solution for businesses, brands, creators, and retailers seeking precision, reliability, speed, and high-quality execution across multiple commercial channels.

5. Business Verticals

1) B2B Custom Apparel Manufacturing (Primary Revenue Driver)

STRATA’s highest-priority division. We provide high-volume, high-efficiency custom apparel production for:

  • Businesses
  • Corporate clients
  • Agencies
  • Schools and sports organizations
  • Construction and trade companies
  • Restaurants and hospitality
  • Private label and white-label brands

Capabilities include:

  • DTF
  • DTG
  • Screen printing
  • Embroidery
  • Laser appliqués
  • Uniform programs
  • Merch programs
  • Production ranging from 12 units to large commercial runs

2) Resorts, Tourism & Theme Park Retail

Custom destination-specific collections for:

  • Resorts & hotels
  • Tourism boutiques
  • Theme parks
  • Sports retailers
  • Gift shops and travel destinations

Supported by STRATA’s extensive IP library (700+ designs).

3) Influencer & Creator Brand Fulfillment

Turn-key brand creation and logistics:

  • Original artwork
  • Branding
  • Shopify development
  • Production
  • Packaging
  • Fulfillment
  • Customer service
  • Ongoing restocking and scaling

Ideal for creators needing a complete manufacturing partner.

4) Proprietary Plastisol Ink Manufacturing (Authorized Line)

A major long-term revenue vertical:

  • Fully authorized for global online sales
  • Proprietary formulas engineered through years of R&D
  • High-performance plastisols
  • Perfectly integrated with STRATA’s pre-press workflows
  • Consumables vertical with strong scalability

5) Online Platforms & Marketplaces

  • Amazon
  • TikTok Shop
  • Shopify
  • Facebook / Instagram
  • Third-party retail channels

6) STRATA Academy (Q3 Launch)

Professional-level training (online + in-house) scheduled for Q3:

  • DTF workflows
  • Screen printing
  • DTG
  • Pre-press & color separation
  • Production systems
  • Automation & shop management

7) Third-Party Product Sales (FBM / FBA)

Consumer goods distributed under trusted brands to diversify revenue and leverage warehouse capabilities.

6. Intellectual Property (700+ Original Designs)

STRATA owns a catalog of 700 original, production-ready designs, conservatively valued at:

700 designs × $500 = $350,000

Design categories include:

  • Airbrush Master
  • Premium High-Detail DTF
  • Resort & tourism art
  • Streetwear
  • Cultural identity
  • Sports & lifestyle
  • High-end vector illustration

7. Industrial Infrastructure (Owned & Operational)

Approximate invested value: $230,000+

Equipment includes:

  • STS DTF system + powder coater
  • Epson DTG
  • Pretreatment system
  • Two-head embroidery machine
  • Epson state of the art positives films printer
  • Primera state of the art lavel and die cut printer
  • xTool P2S laser system
  • xToll F1 ULTRA laser system
  • Industrial plasma cutting table
  • 10' × 5' CNC router
  • Heat presses & finishing stations
  • Sampling & R&D lab
  • Additional tools and accessories

8. Binational Operational Model

San Diego, USA – Headquarters

  • Production
  • Fulfillment
  • Sampling & R&D
  • B2B operations
  • Influencer logistics
  • Marketplace fulfillment

Mexico Support Cell

  • Art development
  • Social media & content
  • Color separation
  • Marketing
  • Customer service
  • E-commerce administration
  • Creator brand support

This model enables global scalability with an optimized cost structure.

9. Competitive Advantages

  • 700+ original IP designs
  • Proprietary, authorized plastisol ink line
  • Full creative + industrial integration
  • Binational operational model
  • Multi-market revenue channels
  • Tourism retail capability
  • Influencer brand creation
  • R&D and sampling lab
  • 30+ years of production expertise
  • Leadership with construction/ops background
  • Scalable and flexible workforce

10. Valuation Estimate (Conservative)

Tangible Assets

Equipment & tools: ≈ $250,000

Intellectual Property

700 designs × $500 = $350,000

Goodwill

(Expertise, brand development, infrastructure, systems, experience) ≈ $250,000

Total Estimated Value: ≈ $850,000

11. Revenue Projections

Year 1

  • B2B Custom Apparel: $180,000
  • Resorts/Tourism Retail: $85,000
  • Influencer Fulfillment: $120,000
  • Ink Line: $75,000
  • Marketplace Sales: $100,000
  • Courses & Consulting (Q3 onward): $40,000

Total Estimated Year 1 Revenue: ≈ $600,000

Year 2

$950,000 – $1.2M

Year 3

$1.7M – $2.3M

12. Investment Opportunity

Capital Raise Target

$250,000 – $300,000

Equity Range

15–20% (depending on structure)

Use of Funds

  • Equipment & automation
  • Inventory (inks + apparel)
  • Resort/tourism expansion
  • Marketing & sales team
  • Influencer brand launches
  • E-commerce infrastructure
  • Course production (Q3)
  • Operational workforce

13. 24-Month Roadmap

Q1–Q2

  • Scale proprietary ink line
  • Expand B2B accounts
  • Launch additional influencer brands
  • Build tourism retail collections

Q3–Q4

  • Launch STRATA Academy
  • Add new machinery
  • Expand marketplace operations
  • Strengthen resort/theme park distribution

Year 2

  • Expand to Amazon Mexico
  • Open Fulfillment Cell #2
  • Launch ink subscription model
  • Scale creator brands to 20+

14. Closing Statement

STRATA Creative Group is a fully integrated creative manufacturing company designed to scale across multiple industries with speed, precision and global vision. With original IP, proprietary chemistry, industrial capability, binational operations, and decades of technical expertise, STRATA is positioned for accelerated growth with the right strategic investment.